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Cinemas in Action finds practical initiatives from cinemas around the world, separates activity from evidence and shows operators what may be worth adapting, testing and measuring.
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Featured briefing
How Cineville turns an independent-cinema pass into a European network
How Cineville turns an independent-cinema pass into a European network
Cineville combines a locally owned independent-cinema subscription with a limited summer roaming benefit, showing how shared infrastructure can add value beyond a single venue.

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How Cineville turns an independent-cinema pass into a European network
Cineville combines a locally owned independent-cinema subscription with a limited summer roaming benefit, showing how shared infrastructure can add value beyond a single venue.

Build a specialist film premiere with a relevant local partner
Cameo Cinema combined a documentary premiere with a themed tasting, director conversation, live podcast and signed poster, creating an occasion that could not be replicated at home.

How to evaluate a dementia-friendly cinema pilot
Auckland’s three-cinema project shows how co-design, partner outreach, operational adjustments and shared evaluation can turn a small accessibility pilot into useful evidence.
Short practical ideas
One-page ideas you could test this quarter.
Build a specialist film premiere with a relevant local partner
Cameo Cinema combined a documentary premiere with a themed tasting, director conversation, live podcast and signed poster, creating an occasion that could not be replicated at home.
Read the briefingMake open-caption screenings easier to find with a weekly rhythm
Amherst Cinema’s Open Caption Tuesdays shows how one stable page, one repeated day and consistent labels can reduce friction for audiences who need or prefer captions.
Read the briefingTurn a book into a repeat cinema series
Cinema Nova and Readings used The Odyssey as the spine for a five-part programme of academic talks, discussion and film, creating a repeat-visit cultural partnership.
Read the briefingTry a live idea
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