My Movie Match
Public pilotMood-led matcher that surfaces films through taste and personal fit.
Audience discovery in action
Find a film differently.
Use quick, instinctive choices to discover films that may otherwise be overlooked — and see how the same interaction can help cinemas understand audience interests.
Flagship experience · Public pilot
Find your movie match
Choose the mood, feeling or kind of cinema experience you want, and let My Movie Match guide you towards films that fit.
Try My Movie MatchOpens in a new tab · Public pilot
If the tool doesn’t load, you can visit filmflirt.com directly.
What is FilmFlirt?
A suite of cinema-specific audience-discovery formats.
Visitors interact with films through recommendations, preferences, comparisons, trailers or playful choices. Cinemas can use the resulting response data to support programming, targeting, campaign development and film discovery.
External destination
The FilmFlirt product site
Product pages, format details and pilot access requests live on the dedicated FilmFlirt website.
Visit the FilmFlirt websiteExplore the formats
One suite. Different audience-discovery mechanics.
My Movie Match is the clearest consumer-facing discovery experience. THIS OR THAT is a quicker preference-capture mechanic designed for campaigns and audience interaction.
TrailerPulse
Pilot formatTrailer-led discovery shaped by audience reaction and interest signals.
How cinemas can use it
Potential applications for cinema teams.
Presented as potential applications, not proven outcomes. Suitability depends on the film, audience segment and how each cinema chooses to measure the response.
Help audiences discover less familiar films.
View 3 ideas
Create engaging newsletter or social content.
View 3 ideas
Test interest in forthcoming titles.
View 1 idea
Support seasons and themed programming.
View 4 ideas
Collect structured preference signals.
View 3 ideas
Identify audience clusters.
View 4 ideas
Support younger-audience engagement.
View 2 ideas
Reactivate less-frequent visitors.
View 3 ideas
Add interaction to a film campaign.
View 2 ideas
Create a prize-draw or event mechanic where consent is handled separately.
Ideas coming soon
Pilot learning
What has been learned so far.
Short, source-grounded summaries drawn from the current FilmFlirt Pilot Review Hub. Not reported as universal proof — the apps are active work in progress and continue to be updated.
Read the full pilot review- What was built
- Multiple discovery formats — My Movie Match, THIS OR THAT, TrailerPulse, ReelPlay and Next Frame — deployed as web-based pilots that reviewers can open on any device.
- What was tested
- Reviewer walk-throughs of the current builds. Feedback is structured and used to prioritise refinements, not to evidence audience-scale outcomes.
- Observed interaction
- Reviewers report the flows are quick and mobile-first. Each format takes under a minute end-to-end.
- Technical learning
- Formats work as standalone hosted apps that can be linked to from a cinema campaign, newsletter or social channel.
- Unanswered questions
- Real-world audience-scale response, ticket attribution and long-term repeat participation remain to be tested with cinema partners.
- Next tests
- Guided pilots with individual cinemas, mapped to the Discover / Test / Measure / Learn / Scale framework below.
What a cinema could test
A five-step framework, drawn from the Cinemas in Action method.
01
Discover
Choose the audience or film-discovery problem.
02
Test
Run one FilmFlirt format with a defined campaign or programme.
03
Measure
Track starts, completions, preferences, opt-ins and ticket actions where available.
04
Learn
Compare audience response and decide what to adapt.
05
Scale
Repeat only where the evidence supports it.
Practical measurement suggestions
Where attribution to ticket purchase depends on cinema-side integration, that limitation is noted rather than glossed over.
- Landing-page visits
- Interaction starts
- Completion rate
- Film-selection distribution
- Result-page views
- Booking-link clicks
- Optional opt-ins
- Cost per completed interaction
- Subsequent ticket purchase (where technically measurable)
- Repeat participation
Talk to us
Could FilmFlirt work for your cinema?
Discuss a focused pilot around a film campaign, season, audience segment or discovery challenge. Enquiries go directly to the Cinemas in Action operational mailbox.
Discuss a FilmFlirt pilotRelated from Cinemas in Action