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Ideas for identify audience clusters
Cases and comparatives that make specific audience groups — by life stage, need or interest — legible.
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What a Paris independent learned from testing an unlimited youth cinema pass
Cinéma des Cinéastes still offers a €15, 31-day pass for 15–25-year-olds. Its detailed 2016–17 pilot report shows what drove purchase, how people used it and where the economics became difficult, but it does not show how the current offer performs.
What it takes to embed accessibility into cinema programming
MAC Birmingham’s three-year Expanding the Frame programme treated access as a combination of programming, communication, technology, staff practice and audience dialogue.
Four ways cinemas structure family value
A comparison of prepaid passports, fixed-price mornings, bounded family bundles and child membership add-ons shows why “family pricing” is not one mechanism.
Four cinema membership models, and the behaviour each one is built to create
Monthly credits, tiered unlimited access, segmented passes and curated weekly tickets distribute value and risk in very different ways.